Axe Instinct

Axe Instinct is one of Unilever deodorant line. We created the concept "rock star" under the slogan "The Power of Leather".

Our proposal was that Axe create and sponsor a national league of the Rock Band game. In this tournament there would be rounds in all Brazilian states to reach out a national champion. A website would be responsible for the event and it would be possible to subscribe, find news and information about the league, pictures and videos as well. We also created posters and flyers to be used as an advertise. (This project was a proposal to Axe and also for the brands Rock Band and Guitar Hero)

Role: Art Director (with Átila Meireles)
Agency: CuboCC
Year: 2009